So, what did news stations learn from this....probably nothing. We are our own worst enemies. We will still do pointless live shots in front of empty buildings, where some group's meeting ended hours ago. Why? Because consultants have made management think that the viewer expects us to be live, it adds to the story, it gives it a sense of importance or urgency. And today, as I did my pointless live shot an hour away from Raleigh, I looked over my back, because today, I want to go home and not be the next Adam Ward. |
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